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By Ginger - Site Admin on Friday, November 10, 2017 11:24 AM
On Thursday, November 9, the Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) held its annual Thoroughbred Awards. The awards luncheon, held in conjunction with the KSHRPRM fall conference at the Hilary J. Boone Center at the University of Kentucky, honored and recognized excellent work throughout the commonwealth in the areas of health care marketing and public relations.

Organizations were eligible to submit entries in 34 categories ranging from television advertising to direct mail design, community events and social media campaigns. This year, entries were judged by the Georgia Society for Marketing and Public Relations. In total, 83 entries were submitted for consideration. Entries receiving 4.5 to 4.9 points earned a Certificate of Merit, while those receiving 5 points and higher earned Thoroughbred Award statues. Thus, there were 24 Thoroughbred Awards and 30 Certificates of Merit presented at the event.

The following is a list of all winners:

KSHPRM...
By Ginger - Site Admin on Wednesday, May 10, 2017 10:08 AM
The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) will host its annual spring conference on June 7 in Owensboro. KSHPRM's main purpose is to provide quality education and networking for marketing, public relations and physician liaison members, and since it has been providing this service for decades, the organization has built up its education fund. To reward its members, KSHPRM is inviting everyone to attend the spring conference at NO COST to thank you and the hospital/organization you represent for your support!

Please register in advance to secure your seat.

When: Wednesday, June 7 Starts: 9:00 a.m. (CT) Ends: 2:15 p.m. (CT) Where: Owensboro Convention Center Who: YOU and your entire marketing team and physician liaisons Why: Learning, staff development, networking with your peers and referring hospitals Sponsor Tables will also be free to introduce new vendors to KSHPRM as well as to thank past...
By Ginger - Site Admin on Wednesday, August 12, 2015 8:13 AM
KSHPRM 2015 Call for Entries LogoThe Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) 2015 Thoroughbred Awards will be presented at the KSHPRM Fall Conference on November 5 at the Kentucky Horse Farm in Lexington. The competition is designed to recognize Marketing/Public Relations professionals who achieved excellence in projects ranging from publications and multimedia to advertising and fundraising. Projects entered must have been completed between July 1, 2014 - June 30, 2015.

This competition is open to all health care marketing/public relations professionals. KSHPRM membership is required.

Online entries are due September 11, and the fee is $45 per entry. This year, all entries will be submited online via OmniContests at https://omnicontests4.com/?comp_id=C7779828-9361-42FC-9C3A-7E27D18C8B2F.

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By Ginger - Site Admin on Tuesday, May 12, 2015 8:05 AM
KSHPRM Conference LogoThe Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) will hold its annual Spring Conference on Thursday, May 21 at The Zoo in Louisville.

Learn from great presenters like Kirsten Lecky from WriterGirl who will discuss how to engage consumers with effective physician bios and other tools; and Jeremi Griggs from BOHAN Advertising who will share a hospital campaign that will leave you speechless! Plus, hear from many of your KSHPRM peers about some of the activities going on at facilities across the state.

An $85 fee (payable by check at the event) includes KSHPRM 2015 membership along with Zoo admission, parking, lunch and activities. Print the registration form and reserve your spot today.

If you have any questions, please contact Pam Kirchem at KHA (502-426-6220 or 800-945-4542 or...
By Ginger - Site Admin on Monday, November 17, 2014 3:45 PM
On Thursday, November 13, 2014, the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) held its annual Thoroughbred Awards in conjunction with the KSHPRM conference at Keeneland.  Thoroughbred Awards honor and recognize excellent work throughout the Commonwealth in the areas of health care marketing and public relations.  

Organizations are eligible to submit entries in 32 categories ranging from print and television advertising to websites to campaigns.  All entries are sent to a sister society in another state for judging.  This year, entries were judged by the Tennessee Society for Marketing and Public Relations.  In total, 14 organizations submitted 73 entries for consideration.  To see the KSHPRM Thoroughbred Award Winners for 2014, please click here for the full press release.  To see pictures of the event, please visit https://www.flickr.com/photos/128370147@N05/sets/72157649343099555/

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By Ginger - Site Admin on Tuesday, November 04, 2014 10:01 AM
The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) will meet next Thursday, November 13, in Lexington for their annual fall conference and Thoroughbred Awards Luncheon.  The agenda includes topics related to risk communication and working with the media on Ebola and other public health issues; top of mind branding: fundamentals of a winning brand strategy; and the new rules of brand engagement.  

Please encourage members of your hospital public relations, marketing and communications team to attend the fall educational offering and to be on hand when the Thoroughbred Award Entries are presented for achievements in hospital marketing and public relations campaigns.  

If you have any questions, please contact Pam Kirchem at KHA (502-426-6220 or 00-945-4542 or via pkirchem@kyha.com).

By Ginger - Site Admin on Thursday, September 18, 2014 9:45 AM
Please share with your hospital public relations and marketing professionals that their allied society, the Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM), will meet on Thursday, November 13 from 9:00 a.m. (ET) to 3:00 p.m. (ET) in the Kentucky Room of the Keeneland Race Track in Lexington.

Presenters include Springboard Brand & Creative Strategy, Shotgun Concepts and many more.  Plus, there will be the the Thoroughbred Award Presentation during lunch.  The cost to attend is $65 for KSHPRM members and $85 for non-members (includes membership fee).

Click here for a copy of the KSHPRM Fall Conference save-the-date post card.  To register, please complete the attached registration form...
By Ginger - Site Admin on Wednesday, May 07, 2014 2:22 PM
It is now time to start thinking about your best work from the past year and submit it for the 2014 Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) Thoroughbred Awards.

This year's competition is designed to recognize Marketing/Public Relations professionals who achieved excellence in a variety of projects between July 1, 2013, and June 30, 2014.

Entries must be received by September 5 and are $40 each.

View the Call for Entries, the Entry Form and lists of past winners at http://www.kyha.com/kentucky-society-for-healthcare-public-relations-and-marketing/ksprm-thoroughbred-awards/.

If this is your first time submitting, please contact the Society with any questions you have. Be sure to follow all the rules for submission.

Save the date now for the Fall Conference and Thoroughbred...
By Ginger - Site Admin on Tuesday, April 08, 2014 8:01 AM

The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) will hold its Spring Conference on April 30 at My Old Kentucky Home in Bardstown.

The agenda includes sessions on marketing research, improving physician/marketing relationships, social media and employee communications.

To register, submit the registration form, or register online at http://www.kyha.com/kentucky-society-for-healthcare-public-relations-and-marketing/.

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